2. About the Framework
Layer 2 · Concept
- Core theory & terminology
- Framework diagrams
- Scientific foundations
Layer 1 · Entry Point
1. Homepage
Emotional hook · positioning · conversion-optimised
Primary Navigation
3. Signs & Behaviours
Layer 3 · Deep Dive
- Gaslighting & escalation
- Dominance patterns
- Manipulation tactics
4. Resources
Layer 4 · Application
- Articles & guides
- Downloadable PDFs (lead magnets)
- Diagnostic tools / quiz
Conversion & Authority
5. Book / Publications
Layer 5 · Convert
- Book details & excerpts
- Testimonials
- Purchase flow
6. Case Studies
Social Proof
- Real-world scenarios
- Pattern analysis
- Outcome stories
7. About the Author
Authority
- Credentials
- Mission & story
- Media / endorsements
8. Contact / Community
Engagement
- Newsletter signup
- Consultation inquiries
- Discussion access
Persistent across all pages (global components)
Sticky top nav
Email capture bar (lead magnet)
Trust / safety footer
Footer sitemap
Contextual CTAs
Progressive Disclosure Journey
Visitors move from emotional recognition → simplified concepts → deep technical framework → application → commercial action.
Layer 1
Emotional Hook
Homepage
Layer 2
Simplified Concept
About the Framework
Layer 3
Deep Dive
Signs & Behaviours
Layer 4
Application
Resources / Case Studies
Layer 5
Engagement
Book / Contact / Community